FENGSHUIBALANZ - SEO - Web SEO Services - International SEO Consultant Services (German SEO)

International SEO Consultant Services

international seo consultant

If you want to expand your business worldwide and target new markets, you need to find the right international SEO consultant who understands how to reach new customers in these regions. There are numerous possibilities to grow and attract new customers, but please do not believe that merely adding href tags to Google translated sites would result in success. That is a significantly more challenging task!

In today’s globally competitive market, a solid awareness of culture, customs, and varied client behaviors is key to attaining your goals. Improving your search engine rankings to attract global customers to your business might be a challenging undertaking, but if done right, the benefits will be incredibly profitable. We provide a variety of choices tailored specifically to your company’s needs in order to increase your core audience in a secure and effective manner.

More significantly, we recognize that each region or country has its own set of customs that must be carefully studied and analyzed. If you need assistance in expanding to new foreign markets or optimizing your existing global web-pages, we are ready to get the ball rolling for you.

Contact us today, let us help you!

Why Hire Us as Your International SEO Consultant?

We are highly trained experts with several years of international SEO expertise. Indeed, being a bilingual speaker of native German and extremely fluent English, we find it quite easy to geo-target your website to attract visitors from new international markets. Because there is no one-size-fits-all solution, we will listen closely to your goals and ideas in order to develop the best approach for your website.

Why us as international SEO expert
  • A multilingual SEO consultant that is fluent in both German and English.

  • For nearly a decade, we worked and studied in native English-speaking nations.

  • Understands different cultures and etiquettes all across the world.

  • We provide affordable prices without jeopardizing our service quality.

Why International SEO is Different?

Around 5 billion people use search engines to access information, products, and services around the world an international SEO consultant can assist you navigate the various stages if you want your website to be found by a global audience or if you want to enter a new market in a different region. International SEO is far more difficult than ordinary SEO because many additional factors must be considered.

To begin with, the focus of international optimization is determined by the purpose of globalization. Second, to avoid conflicts, the content must adhere to local norms and traditions. Following that, a well-crafted URL or domain plan must be implemented to demonstrate the internationalization of the product, services, and content. Likewise, because expanding worldwide and entering new markets is expensive, it is critical to have a focused and efficient plan in place to convert users into customers.

Showcasing your company to a new audience in English or their native language helps enhance brand recognition and user experience tremendously. As an international SEO freelancer, we can provide our perspective and skills to enhance your ROI, user experience, and multinational website rankings whether you need help getting started in your early stage process or if you need help with existing optimization.

why international seo is different
Contact us today, let us help you!

Our international SEO Checklist Approach:

international SEO Checklist

Our easy-to-understand international SEO checklist will take you step-by-step through the process of making your website accessible to a worldwide audience.

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German SEO Specialist (Native Speaker)

German SEO

German SEO is far from easy, but it is our passion as native German speakers. We have a lot of expertise in SEO in German-speaking regions and know how European users think and comprehend their behavior from the inside out. As a result, we are largely focused on international SEO for Germany and other German-speaking nations such as Austria and Switzerland, with a reach of over 100 million people. We can help you gain access to this large market.

It’s also no surprise that German users’ global internet searches have increased dramatically in recent years. Germany, in fact, is the world’s second-fastest-growing Internet economy, trailing China. It is absolutely essential to adapt the proper approach and communication tone for the expansion of your business to the German-speaking community in order to be successful.

If you require additional assistance with your German SEO campaign, please contact us today!

Guideline for a Successful German SEO Campaign

International SEO in Germany has never been easier. Here’s a summary of significant cultural aspects to consider:

German Keywords can be Long and Complicated

Businesses must take into account the fact that many words in English are extremely short and can be readily employed to convey a message when marketing products and services to the German-speaking audience. In German, however, many English words become extremely long and complicated. Because the German language is rich in complicated words and phrases, it can be difficult for native speakers to understand the true meaning of the message if it is not translated correctly. Short English words can become very long in the German language.

As a result, the webpage design and the German SEO strategy must be modified to convey the same marketing message as in English. For example, let’s look at the word “matchbox.” The English word is brief, straightforward, very easy to comprehend, and readable.

However, looking at the German spelling, it looks like this: “Streichholzschächtelchen.” As you can see, it’s not as straightforward as in English! It’s important to properly translate the content so that the website visitors understand exactly, in a clear and concise way, what they’re reading about. Otherwise, they may get confused and abandon (high bounce rate) the webpage.

Entire Region or Specific Area Only

When you are targeting German-speaking customers, it is key to understand the differences between the two main dialects in Germany. These two dialects are “Hochdeutsch” and “Umgangssprache.” If you want to address the whole German-speaking market, it makes sense to use “Hochdeutsch,” also known as the standard German language.

Please keep in mind that, while the German-speaking region has many similarities, they are not identical. For example, while Austrians may use “Hochdeutsch” in their daily lives, they may still use their local dialect, “Umgangssprache,” when searching online for certain products or services (e.g., in the tourism sector). This means that specific term keywords, depending on the desired German SEO campaign objective, should be included.

If you just wish to target certain areas, such as Austria, Switzerland, or Luxembourg, rather than the entire German-speaking market, it’s recommended to use their corresponding top-level domains (TLDs), such as “.at” for Austria and “.ch”, “.li”, and “.lu” for Switzerland and Luxembourg, respectively.

The German Accent (Umlaut)

In the German language, “Umlaute” (accents) play a significant role, as most, but not all, users may include them during their Google searches. Commonly, “ä” is replaced as “ae” or “ß” as “ss”. Implementing both writing styles into the content and SEO optimization process increases the pages’ visibility during Google searches.

Even if a popular keyword has an “Umlaut,” it cannot be used in the URL structure of a page. In this scenario, we would use the alternative spelling since these special characters aren’t supported by the HTML language. As a result, web browsers will show them in a jarring way.

Formal or Informal Language

In English, the word “you” is widely used to address a person, although this is not the case in German. There are two different ways to address someone (formal and informal):

  • Formal: Sie (you)
  • Informal: du (you)

If you want to make a good impression on your consumers, you should utilize the appropriate writing style (formal or casual), which is determined by the audience you want to target. Furthermore, pay great attention to the industry’s standard norms.

To avoid appearing impolite and disrespectful, you must be able to distinguish between these two writing styles and know how and when to apply them appropriately. For example, using the formal “Sie” (you) style in the banking sector is more appropriate. However, targeting younger people and marketing hair products, the informal way “DU” (you) might be a better choice.

Detailed, Long Content is Key

The majority of Germans prefer to read content written in German rather than English. As a result, German is the preferred language for communicating with this market. Long, insightful, and detailed pieces of content that provide readers with a clear picture of a product or service are important to archiving high conversion rates. Because Germans are more distrustful of new things, it takes a lot more effort to persuade them to make a buying decision. Take the opportunity to provide the most valuable information possible.

Stinginess is Cool Culture

“Geiz ist Geil,” as the German proverb goes; translated into English, “stinginess is cool.” In other words, the German people have a reputation for hunting for bargains and extra value. If you are seeking to sell your product or services in Germany, keep this cultural aspect in mind when setting your prices. Many Germans will not buy at full price, so they can be very difficult customers to please! Be aware of this!

Privacy is a Top Priority

Germans value their privacy and do not want their personal data to be shared with others. As a result, it’s no wonder that Germany is one of the most data-protective countries in Europe. This is why the General Data Protection Regulation (GDPR), which took effect in 2018, is so critical for companies doing business in Germany.

The GDPR was designed to give individuals more control over their personal data and to ensure that they are fully informed about how their information is used by websites. It also holds companies more accountable for their conduct when acquiring and retaining personal data. It is extremely important to display the necessary legal conditions on a website, since otherwise, certain “Abmahn” laywers may target you with costly warning notices to comply with current GPDPR rules.

Bragging Not Allowed

In Germany, you may have noticed that most people don’t go around showing off the things they have. It’s not cool to brag. Keep this in mind when advertising your services and products on your website.

Content creation and promoting your services or products are necessary aspects of running a business, but if you’re not careful, the approach could come across as too aggressive or pushy. This can result in a poor user experience on the website.

It’s equally important not to make promises that you can’t keep. For example, saying “Our shipping times are the fastest!” or “We will get back to you within 24 hours!” may sound tempting at first glance, but might actually backfire in the end if these statements cannot be upheld.

Show that Customers can Trust Your Brand

Although it may appear to be yet another small, overlooked detail on your website, it is highly advised that you devote time to creating an outstanding impressum (about us) page for the German-speaking market. Not only is it required by law to display the website’s owner information, but also the full contact information (address, phone number) should be disclosed. In Germany, a website with only a “contact us form page” is simply not trusted by consumers. If you don’t display this information, you’ll almost certainly see a significant drop in conversion.

Displaying trust seals from third-party sources is another method to bring your business closer to German customers. These seals indicate that a website has been verified by a third party, which can be interpreted as a sign of authenticity and trustworthiness. These batches are an important part of practically every website in Germany. While only about 30% of e-commerce websites in the United States use them, practically every online store in Germany does.

German SEO Checklist Summary

  • Write content in German with targeted SEO keyword research.
  • Remember, German words can be long. Keep the meta and title under 60 characters.
  • Translate URLs and use accent substitutes.
  • Check if your English content is also relevant for German speakers.
  • Build backlinks on German .de pages to gain more authority.
  • Long-tail keywords are very user-specific and much more effective than in English.

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