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Last updated on January 30, 2024

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Recently, I had the opportunity to engage in a comprehensive conversation with a close associate of mine, centered around the application of Feng Shui for his retail store. His business, a brick-and-mortar retail shop, has not only served as a canvas for him to showcase his profound expertise in conventional retail practices but has also provided a platform for us to exchange insights derived from his experiences in the world of eCommerce.

Our dialogue on this matter continued for an impressive duration of nearly three hours, during which I found myself astounded by the depth of knowledge he possessed concerning the various strategies he employed both online and offline to augment his sales figures.

Intriguingly, I discovered that customers tend to spend a surplus of 10–20% on their spending for identical products, thereby significantly contributing to the amplification of the business’s profit margins.

Yet, what truly perplexed me was his response to my query regarding the key underpinnings of his remarkable success. He conveyed that the art of selling essentially revolves around enticing the potential buyer to make a purchase at the most beneficial price point for the seller (upselling practice), illustrating a principle that resonated strongly with the concept of Feng Shui for a retail store, a notion we will explore further in due course.

It is evident that there is an array of strategies that a clever entrepreneur can incorporate, although their applicability is contingent upon the specific sector in which the retail store operates. Given the omnipresence of online platforms in today’s business landscape, I will initiate this discourse by focusing on the traditional model of Feng Shui for a shop.

Subsequently, we will delve into alternative principles, explaining how the application of Feng Shui for stores not only cultivates a sense of welcome among customers but also propels overall business performance to new heights. Let us first take a look at a few very basic online techniques examples first before heading toward the Feng Shui aspect of a shop:

Online Tactics 1: Comparison Websites

Undoubtedly, many comparison websites serve as valuable resources from a customer’s standpoint, guiding them toward informed decisions. However, it’s not widely recognized that these platforms sustain themselves through a mechanism known as “Paid Clicks.”

To explain this concept in brief, when a customer encounters an enticing offer and clicks on it, they are promptly redirected to your e-commerce platform. Consequently, the comparison website receives compensation for facilitating this action.

This dynamic presents a noteworthy opportunity for retail proprietors to harness it as an advertising tool for product display. Naturally, observation must still be directed towards monitoring competitor pricing, yet it’s feasible for the retail price to lean slightly toward the higher end on average, thus fortifying profit margins.

Online Tactics 2: Create a website deal section to unload hard to sell inventory

In e-commerce, it is imperative for every online shop to incorporate a dedicated section for exclusive offers, such as those during events like Black Friday or Cyber Monday. These sections should feature enticing coupon codes and special promotions that are time-bound in nature. Both existing and potential customers are inherently drawn to the allure of purchasing items at substantial discounts.

Given the substantial role that impulse buying plays within the context of online shopping, the art of crafting alluring product descriptions takes on paramount importance. These descriptions should be meticulously composed to persuade customers that the exceptional value presented in these limited-time deals is simply too enticing to overlook.

This holds true even if the customer’s immediate need for the product is not pressing. By fostering a sense of urgency and capitalizing on the need for these deals, your online presence can effectively tap into the psychological triggers that drive purchasing decisions in the digital shopping landscape.

Online Tactics 3: Distraction Helps to Boost Sales

Undoubtedly, this ranks among the pivotal recommendations that warrant close consideration. It’s worth noting that a considerable number of shoppers, at various junctures, find themselves trapped by the array of choices presented before them on their computer screens. The item they initially set out to purchase transitions into a secondary option. In fact, their attention swings towards unwanted offerings that were not initially part of their intended agenda or shopping list.

An astonishing 49% of online transactions stem from impulsive decisions.

Let’s take a moment to truly grasp the significance of this statistic. Just over half of these purchases are put in motion without the initial intention to buy, resulting in spending on items not originally planned for. Remarkably, this phenomenon contributes substantially to the augmentation of your business’s profit margins.

Yes, you read that correctly. A staggering 49% of all purchasing behaviors are driven by impulse. This tendency is often attributed to the human brain’s inclination to stray, particularly when confronted with the deluge of information a website presents.

Online Tactics 3: Many never go Beyond Search Page 2

Here lies the challenge before you: a significant number of individuals, myself included, tend to halt their search process within the first, or perhaps the second, page of results. In actuality, I seldom venture beyond these initial pages when making my ultimate online purchasing decisions. This, however, can have substantial financial implications for your business.

The reason behind this lies in the default display settings of the most popular or newest products on the first pages, while the older items tend to get buried on pages 3 and beyond. This situation could potentially result in lost revenue.

Implementing a strategic rotation strategy can prove beneficial. By ensuring that your highest-margin products maintain their position on the first pages and cleverly positioning the older items within the middle, you can strike a balance that optimizes the visibility and desirability of your complete product range.

Feng Shui for Shop: Psychological Aspects

After our short excursion into the world of online shopping, let’s transition back to the tangible Feng Shui for retail shops principles. Let’s take a typical supermarket for perfect illustration purposes.

Allow me to highlight some of the psychological impacts through the lens of a commonplace supermarket setup, which can be seamlessly adapted to nearly every retail establishment. This scenario serves as a compelling illustration of how the human mind is subtly influenced from the very moment the customers cross the threshold to enter the store.

To begin, it’s noteworthy that key products are strategically positioned at the furthest point within the store. This deliberate placement encourages customers to roam through the entirety of the store, thus acquainting themselves with a diverse array of offerings.

A prime instance of this strategy is observed in supermarkets, where essentials like fresh meat or dairy products are situated at the store’s far end wall. This design prompts customers to engage with various other products along the way. This extended stay within the retail environment not only enhances the likelihood of a sale but also fosters a sense of exploration and engagement.

Hidden Price Increases

Raising the price of a product is generally perceived as an unpopular move. However, if your product line includes proprietary branded items, an alternative approach can be adopted of reducing the content size while maintaining the current price point.

Discount and On-Sale Product Placements

Two strategically effective locations exist for showcasing discounted merchandise. The first and best placement involves positioning a clearance sale display conspicuously at the store’s entrance or on the immediate outside, capturing the attention of by-passers. The contents of the display should be arranged in a deliberately random even messy manner, encouraging potential customers to invest time sifting through the selection of sale items.

Frequently, this engagement extends beyond the discounted sales display as their gaze and focus wander further. In effect, the impulsive buying directive inherent in the subconscious mind is activated now. This outcome translates not only to the potential purchase of discounted items but also extends to the acquisition of regularly priced products within the store premises.

The importance here is that Feng Shui for retail stores principles can go hand in hand with the psychological aspect of selling.

Product Placement

Strategic product placement dictates that items boasting the highest profit margins occupy prime eye-level positions and are located in one of the auspicious flying star energy sections. This positioning not only facilitates effortless retrieval and inspection but also a smooth transition to perusing other products in the inventory.

On the contrary, items with more affordable price points or lower profit margins, though integral to maintaining a comprehensive product assortment, tend to be situated at lower or upper eye levels, closer to the floor, or higher on the shelves. The rationale is that fewer individuals are inclined to make the effort to bend down or stretch for a detailed comparison between these items and those situated at eye level.

Furthermore, a nuanced approach is observed in the arrangement of items. Products with higher profit margins, positioned at eye level, are tactically situated on the right-hand side. This arrangement caters to the inclination of the majority, who are right-handed. Conversely, products with slimmer profit margins are situated on the left side, mapping out yet another subliminal placement strategy.

Subliminal messages you are not aware of

In the concealed interplay of the unseen Feng Shui energies within a store, the influence of subliminal messages seamlessly aligns with the principles of Feng Shui for retail stores. These subtle messages, imperceptible to shoppers, remarkably complement and enhance the shopping experience, coaxing customers into purchasing more than originally intended.

One illustrative instance is related to playing background music inside the store. An entire industry is dedicated to choosing meticulously selected tunes for retail spaces. The underlying secret lies in the discreet incorporation of messages and specific sound waves, transmitting positive affirmations to customers.

These subliminal affirmations convey the idea that shopping today is a satisfying and fulfilling decision, without any regrets. The hidden messages access the customers’ subconscious minds, functioning synergistically with their conscious shopping actions, ultimately leading to a heightened engagement of purchasing more products or services from your store.

Feng Shui for Shop Principles

example of auspicious qi flow in shopping mall feng shui

The image above illustrates a shopping mall where qi can accumulate effectively at the entrance door and immediate interior, forming a Ming Tang, or Bright Hall. It serves to evenly distribute Qi’s energy throughout the entire shopping complex.

During the initial stages or planning phase, a store owner must deliberate over the most suitable location for their business. This often involves considering options like a standalone store along a bustling pedestrian shopping alley or a space within a shopping mall.

In the case of a standalone store, the strategy is relatively straightforward. It requires assessing the overall exterior environment’s location, gauging foot traffic, conducting a compass reading, and analyzing the environmental Feng Shui energy flow to determine if the location is auspicious.

On the other hand, a shopping mall has typically undergone its own research and likely incorporated various Feng Shui for retail store principles that influence the entire building right from the start. If one is considering renting a space within such a mall, an additional layer of macro-analysis is necessary.

This involves overlaying the energy chart of the entire structure to identify the prevailing energy sections. Through extensive case studies, many Feng Shui practitioners have established that, for instance, a store located in a 2-3 macro energy zone is likely to encounter challenges due to the presence of Star 3, associated with arguments and legal issues.

This could potentially lead to conflicts with mall management, a sense of discomfort among customers in that area, and a tendency for increased customer disputes leading to negative feedback.

Conversely, let’s consider a 1-4 energy pair sector, which would prove highly auspicious for an art or gallery-themed retail business selling creative and artistic products. In essence, a strategic understanding of Feng Shui for shop principles plays a pivotal role in determining the harmonious alignment of a business within its chosen retail environment.

Taking a broader perspective into account, it becomes evident that a mall featuring a northeastern entrance, even if it assumes the role of a secondary or side access point, is positioned to attract a substantial influx of foot traffic. This phenomenon is attributed to the potent “supercharged wang” energy associated with star 8, which finds its resonance in the northeastern direction.

It’s noteworthy that this dynamic is bound to shift in the context of Period 9, where the energy dynamics will pivot towards the southern entrance. This shift in energy dynamics bears significance, warranting our consideration, as it will inevitably catalyze an increase in foot traffic within the southern section of the mall’s entirety.

Feng Shui for retail store qi flow

feng shui shop qi flow concept

The significance of energy flow is not confined solely to residential settings; it holds even greater importance in the context of Feng Shui for retail stores. The path of Qi’s energy circulation can, by all means, shape the fate of the business itself.

As always, we embark on our analysis from the immediate external surroundings, gradually delving into the inner space of the shop. Assuming your business does not involve yin-based activities like a spa, where such energies should take precedence, the key to a thriving retail store lies in absorbing abundant yang energy.

This translates to fostering good foot traffic and ensuring easy accessibility by car, coupled with ample parking facilities; these factors form the fundamental prerequisites for drawing customers to the store. We must differentiate between a standalone store and one nestled within a shopping mall, as earlier mentioned.

Furthermore, a comprehensive assessment of the optimal environmental Feng Shui energy flow that envelops the area becomes imperative, specifically with regard to its impact on the building. This holistic analysis facilitates the harmonious integration of auspicious Feng Shui energy within the retail space.

Elements such as neighboring structures, traffic flow patterns, the presence of taller structures, and water features all merit consideration for a favorable Feng Shui for shop success. A notable illustration that exemplifies this concept involves a store positioned at a slight bend in the road, where vehicles approach from the left-hand side.

In this scenario, the energy gains access through the front door at a slight angle. The entry of the outdoor Feng Shui Qi’s energy sets the stage for a gentle clockwise motion within the interior. Please acknowledge that attaining such an optimal configuration is relatively rare, depending on the complexity of the external surroundings.

However, the secret lies herein: the clockwise flow of energy within the store generates a subtle sense of discomfort, slightly bewildering customers. Yet, this setup is, in fact, wanted as it prompts heightened purchasing behavior, ultimately bolstering sales within the store.

To mitigate the inherent unease stemming from this arrangement, very skilled sales staff can subconsciously employ tactics like up-selling or adding complementary accessories to the customer’s shopping basket. Employing this distinctive technique ensures that customers leave the store with broad smiles and never regret their “over”-buying decisions.

There is no denying that adhering to the interior Feng Shui for retail store principles, encompassing a perfect shop layout in terms of energy flow and flying star analysis, is paramount.

Returning to the aforementioned example, the presence of unfavorable form interactions (poison arrows) and the clockwise energy flow would be counterproductive and could actually trigger negative outcomes. In such instances, implementing specific measures from the form school of Feng Shui becomes imperative to rectify and align the energetic dynamics.

Note: It’s important to highlight that only a highly skilled Feng Shui consultant should handle such a setup. Typically, a structure positioned on the outer bend of a curve is considered highly inauspicious and can cause loss of income or even bankruptcy.

Exterior Placement of Remedies

Given the frequently limited scope for modifications to the exterior, challenges can frequently arise in achieving effective Feng Shui adjustments for a retail store’s external environment. When dealing with a store categorized as a double-sitting or facing orientation, the situation calls for the incorporation of outdoor remedies such as water installations or the placement of a “virtual” mountain.

Integrating a virtual mountain often proves more manageable, as the placement of a taller planter box or substantial rock can suffice. However, for a real water feature, one must predominantly rely on the design and infrastructure of the shopping complex itself or public fountain installations.

Isle, shelve and product box Placement

As previously mentioned, the aim is to maintain a smooth circulation of energy within the retail space, preventing any hasty exits or disturbances. In order to accomplish this goal, it is strategically important to arrange the aisles and product displays so that customers must make left and right turns before reaching the back of the store.

Several floor-plan options exist, including grid, loop, free-flow, mixed, and wide-open layouts. The nature of the goods you’re selling should guide your decision regarding the best interior design.

Keep in mind that the energy flow once entered through the main entrance should not be directed straight toward the back of the store. To counteract this, the strategic placement of product displays or lower aisles can serve as buffer measures, guiding customers to follow specific pathways.

Consider the example of Ikea, which provides a compelling illustration of this concept. Upon entering their stores, an abundant flow of energy is channeled through the front door, gently circulating along a winding path where customers can interact with the various product displays highlighted in bright neon lighting.

Once inside, departure becomes a more deliberate process, as customers are guided through the entirety of the store’s offerings, ultimately leading up to the cash register. This careful orchestration ensures comprehensive exposure to their new product line before leaving the premises and tapping deep into the Feng Shui for shop principles of qi flow.

Furthermore, Feng Shui form aspects must align with a harmonious flow of energy. These considerations encompass, but are not limited to:

  • The depth-to-width ratio should ideally be 1:2. In contrast, a ratio of 1:3 could lead to a stagnant energy configuration, fostering disharmony and an increased turnover of staff. This phenomenon is often observed in the context of shophouses prevalent in Southeast Asia, where the internal space is narrow yet extends to significant depths.
  • A level ground surface should lead to the store; avoid any sloping.
  • A higher ceiling paired with effective lighting fixtures is preferable.
  • In the case of multi-level stores, the alignment of the staircase should not align directly with the front entrance.
  • A wide storefront, allowing ample natural light to permeate the interior, is desired.
  • The road leading to the store should not facilitate very fast-moving traffic, as this dynamic rush of energy can potentially result in sales challenges.
  • The store can face a traffic circle or a junction, although external adjustments may be necessary to ensure alignment with auspicious energy principles. If these considerations are not taken into account, it can disrupt the overall harmony of the store’s energy dynamics and impact business success.
  • Opting for a store situated on a moderately busy road is preferable over a heavily congested one, as it helps avoid the negative “rushing sha” energy associated with excessive traffic.

Here are examples illustrating favorable and unfavorable environmental impacts for a retail store:

The first image portrays an auspicious location, with the store situated within a bend, providing security and protection.

good location retail store feng shui 2

The subsequent image represents an extremely unfavorable location where the store is squeezed between two taller buildings. This situation creates substantial pressure on the business, leading to potential challenges. In essence, the business is likely to struggle and encounter numerous problems.

bad example retail store location feng shui

Regarding environmental impact in Feng Shui, it’s advisable to steer clear of unfavorable features since the shop owner typically has no control over them.

Feng Shui for retail store Front Door Principles

As you may be aware, the front door serves as the primary gateway for the influx of Qi’s energy into the store. The significance of the entrance cannot be understated, necessitating careful attention. In this regard, the unseen energies of the flying stars warrant paramount consideration.

Should an unfavorable energy configuration manifest at the front door, it could repel potential customers from entering the store. The perplexing contrast between a bustling store and a virtually empty one, despite their close proximity, often stems from the latent energies that govern the store’s respective entrances.

It’s plausible that a subdued store’s entrance confronts a Feng Shui poison arrow, effectively undermining its business prospects. During a Feng Shui audit, an array of factors related to the exterior environment must be meticulously examined to gauge their potential impact on the store. In many instances, an open mindset on the part of the owner coupled with a willingness to relocate the front door either to the left or right can yield an improved energy configuration.

In regions with warmer climates, the deployment of solid concrete overhangs is a common tactic to shield shoppers from intense sunlight. Typically, this architectural element doesn’t yield adverse effects unless the supporting beams intersect the entrance door itself. This obstruction can indeed pose a challenge and necessitate rectification. As long as an ample amount of sunlight continues to illuminate the store’s frontage, there is no need for concern.

In the context of flying stars, the presence of the water dragon star 8 or star 9 at the main door is deemed highly auspicious. These two star energies are associated with substantial good fortune and can be further reinforced by the mountain star. Consider a scenario where a 4–9 star pairing supports the entrance of a store.

This energy configuration proves remarkably propitious, especially for a hair and beauty retail establishment. This alignment manifestation is by far the most beneficial energy setup for this kind of business because star 4 corresponds to beauty and complements the dominant wealth star 9 (Period 9). Diverse businesses depend upon specific pairings, like the 2–8 combination that suits an organic farmers market store exceptionally well.

Adhering to the 5 Transformation Theory, we can further boost the auspicious star energy by setting it appropriately with the producing element.

Feng Shui for Cash Register Location

The positioning of the cash register constitutes the second-most pivotal consideration when it comes to flying star energy. Once potential customers have been enticed through effective marketing and external Feng Shui for Shop principles, the focus shifts to sealing the deal. A store owner must acknowledge that the unseen energies and form principles in Feng Shui encompassing the cash register area hold the potential to either allure or repel customers.

For instance, if unfavorable energies pervade this vicinity, it can manifest in the form of cranky, unhappy looking cashiers or even prompt customers to abruptly change their minds and exit the store without making a purchase.

Another factor to consider is that it’s imperative to ensure that the energy in the cash register area doesn’t become overly yin. A consistent sense of yang activity and movement should prevail here. A straightforward solution involves the installation of a floor or small countertop fan to maintain a dynamic environment.

In scenarios where incorporating water elements is viable, opting for a water fountain can significantly bolster sales, but we need to make sure it aligns with the principles of flying stars. Given that water features aren’t always suitable, any device that fosters circulation and perpetuates an active ambiance suffices. During colder months, a compact heat radiator proves an appropriate alternative to sustain a conducive environment.

Product arrangement as remedies

In the realm of Feng Shui for retail stores, there are eight distinct energy zones that merit dedicated attention. We have already delved into the significance of the cash register and entrance door, which rank among the most important areas.

Within the framework of flying star configurations, where four energy settings are consistently positive and the remaining four are not so favorable, whether it’s a home or a business, implementing the right elemental remedies into the layout of the product display can be a difficult task. Yet, depending on the nature of the product line you offer, certain items themselves can inherently function as remedies.

Consider the scenario of managing a beauty shop and seeking to apply the fire element. Fire is often symbolized by the color red. In this context, products packaged in red hues within the beauty line (such as red lipsticks or neon lighting) or the utilization of red shelving displays can seamlessly and inconspicuously infuse Feng Shui principles into the retail space.

Designing and executing suitable remedies in precise locations can occasionally pose a challenge. It is necessary to strike a careful balance, ensuring that the psychological aspect of the shopping experience remains unaffected while simultaneously enabling the subtle implementation of Feng Shui principles. This delicate equilibrium facilitates the transformation of the store’s ambiance, harnessing the potential of Feng Shui to work its enchantment and steer the establishment toward success.


Particularly as we enter the Feng Shui Period 9, which is characterized by a predominant focus on digitization, the future of entirely offline retail stores is gradually dwindling. In light of these developments, it’s advisable for a retail store owner to consider embracing a measure of digitization.

If your shop or retail establishment has yet to embark on this journey, it’s worth exerting effort to take the initial steps. In retail, this could involve creating a distinctive website or being active on social media that reflects your brand.

In the contemporary landscape, it requires a concerted endeavor to divert individuals from their mobile devices and entice them into a physical store. By integrating the techniques you’ve explored here and employing a distinctive strategy that sets you apart from competitors, you can effectively boost your presence of uniqueness.

You should recognize that a remarkable in-person shopping experience often surpasses the satisfaction derived from online purchases within the comfort of one’s home. The unique charm and lasting memories associated with a gratifying shopping excursion contribute to its allure.

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